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Stanley Black & Decker websites, microsites, mobile sites and/or mobile applications (collectively referred to as our “Sites”) are owned, operated or controlled by Stanley Black & Decker, Inc. and its European affiliates including, but not limited, to AeroScout, Black+Decker, Bostitch, CRAFTSMAN, CribMaster, DEWALT, ELCO, Emglo, Facom, hilmor, Irwin, InnerSpace, Lenox, Lista, MacTools, PAC GDX, PACOM, Porter-Cable, Powers, Proto, Stanley, Stanley FatMax, Stanley Security Solutions, Usag and Vidmar (collectively referred to as “Stanley Black & Decker”), Stanley Black & Decker UK Limited (a company with registered number 07059991) whose registered office is at 210 Bath Road, Slough, Berkshire SL1 3YD, United Kingdom, its subsidiaries and other companies within its group (“Stanley Black & Decker”, “we” or “us”).
We believe that your privacy on the internet is extremely important. This Privacy Notice outlined below describes Stanley Black & Decker’s current policies and practices with regard to Personal Data collected by us through the Sites to the extent that such Personal Data is protected by applicable European data protection laws. The term “Personal Data” refers to any information about you from which you may be identified or identifiable, such as your name, postal address, e-mail address or telephone number, and information about your use of our goods and services. This Privacy Notice also sets out details of other information we collect, such as by using cookies or other technologies, which may not identify you personally. It also applies to personal information we collect, use and disclose in connection with Stanley Black & Decker pages on social media sites, such as Facebook®, Twitter®, Google Plus® or others (collectively referred to as our “Social Media Pages”). We will be the data controller of all such Personal Data for the purposes of applicable data protection law. NOTE: Stanley Black & Decker licenses the use of its trademarks to unrelated third parties which operate websites independently from Stanley Black & Decker. This Privacy Notice does not cover the websites of these third parties. These third parties have separate and independent privacy policies which we recommend you read carefully.
This Privacy Notice answers the following questions:
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You may use our Sites and Social Media Pages to buy products from us or receive additional information or services from us, such as warranty extension, participate in competitions, register your products, or provide us with information related to customer satisfaction surveys, customer purchasing habits and other purchasing information, or also for direct marketing activities purposes.
We may allow you to use your personal social media account, on social media sites (“Personal Social Media Account”), to provide information to us when you participate in certain features on our Sites, but we will ask your permission prior to doing so. This information may include any information you have shared on your Personal Social Media Accounts, such as the following: your name, profile picture, gender, networks, user ID, list of friends, birthday, education, work history, address, language, interests, likes and country. It is also possible that we will be able to continue collecting this information from your Personal Social Media Accounts should the information be revised by you later. You may choose not to provide us with certain requested information, but then you might not be able to take advantage of some of the features on our Sites.
In addition to the information we collect as described above, we use technology to automatically collect information about the use of our Sites. For example, our web server automatically logs which pages of our website our visitors view, their IP addresses and which web browsers our visitors use. This technology enables us to compile aggregate information about our visitors and their use of our Sites. Our website contains hyperlinks to other pages on our website. We may use technology to track how often these links are used and which pages on our website our visitors choose to view. Again this technology enables us to understand more about the use of these hyperlinks.
We also use your IP address to help diagnose problems with our server and to administer our Sites. An IP address is a numeric code that identifies your computer on a network, or in this case, the Internet. Your IP address is also used to gather broad demographic information (for example your approximate location, such as your City or State). We may also perform IP lookups to determine which domain you are coming from (i.e. aol.com, yourcompany.com) to more accurately gauge our users demographics.
This section applies to additional personal information that may be collected, used, and disclosed related to our Bluetooth® enabled products and related Sites (collectively our “Bluetooth® Enabled Products and Sites”). If you access our Bluetooth® Enabled Products and Sites through a mobile device, we will collect and use your mobile device’s location services and Bluetooth® capabilities to identify the date, time and location of your mobile device when it was last in Bluetooth® range of a registered, Bluetooth® Enabled Product. This is done to assist you in locating a registered Bluetooth® Enabled product. We may also collect location information about your registered Bluetooth® Enabled product as sent to us via other users’ mobile devices, and location information about other users’ registered Bluetooth® Enabled products as sent to us via your mobile device. (Bluetooth® is a registered trademark owned by Bluetooth SIG, Inc. and any use of such marks by Stanley Black & Decker is under license). If you do not consent to have your browser provide location information or you disable location-based services on your mobile device, we may ask you to manually select the region where you are located, or to enter your zip code; if you chose not to provide this information some features of the Sites may not be available.
We may combine information about you from other sources with the information we have collected about you on our Sites or Social Media Pages.
For example, in connection with searching and applying for jobs with us, we may use a third party to collect and process the applicant profiles and preferences, monitor website activity, maintain the database based in the U.S and provide plug-ins (such as LinkedIn) at your request. We require that the information you provide on pages hosted by these third parties be maintained by them in confidence. Information you voluntarily supply will be stored in a database, which will be accessed by authorized personnel of Stanley Black & Decker to address your inquiry or consider you for employment purposes with any of our affiliates. If you have not been offered a role on this occasion but we think you may be suitable for a different role in the future, we may also keep the information for future consideration unless you inform us you do not want to be considered for future roles. Information Collected on Stanley Black & Decker’s Social Media Pages Personal information may be collected directly by us through our Social Media Pages. The type of information we would collect is similar to what is described above under “Information You Provide.” Personal information may also be collected by the social media site hosting our Social Media Pages. Our Privacy Notice does not cover the privacy and security practices of the social media sites on which Stanley Black & Decker has its Social Media Pages.
In order to automatically collect the data described in the preceding paragraph, in common with most websites we use “cookies”. A cookie is a small piece of information which is sent to your browser and stored on your computer’s hard drive. Please see our Cookie Policy for more information about cookies and how you can change your settings, to manage your preferences and to delete or reject cookies.
The information that we learn from our customers helps us personalise and continually improve your experience on our Sites and Social Media Pages, as well as helps us improve the products and services we provide.
Depending on your interactions with us, how you use our Sites and any permissions you give us, we will use your Personal Data for the following purposes:
The provision of personal data for the purposes listed above is necessary to perform the related-tasks, that is, for example, to send information request and get Data Controller reply (see also Section 9), to interact with us and to get the services we offer through our Sites, to perform your purchase and to get your product, as well as for the related accounting and administrative activities; the non-provision of personal data may result in the impossibility to perform the related-tasks or to get the service and/or information required.
The provision of personal data and your consent for data processing for direct marketing activities, market research and to receive commercial and promotional materials from us is optional: you may decide, freely and optionally, to provide consent for these purposes. Without consent your personal data won’t be processed for these purposes.
We will ask only for data that is adequate, relevant and not excessive for those purposes.
We do not share, sell or distribute your Personal Data, except as otherwise provided for in this Privacy Notice or as otherwise permitted by applicable law:
Where appropriate, before disclosing Personal Data to a third party, we will endeavour to contractually require the third party to take adequate precautions as well as organisational and security measures to protect that data and to comply with its confidentiality obligations and all applicable law.
We may add external links to other related web sites. We are not responsible for the content that may be on such linked sites. Additionally, the existence of any external link does not suggest that Stanley Black & Decker endorses the linked company, product or service. We encourage you to read the privacy policy and terms of use of such linked sites.
You have certain rights in respect of your Personal Data, including the right to access, correct, and request the erasure of your Personal Data. You have the right to ask for a restriction of processing and the right to receive the personal data you previously provided to us in a structured, commonly used and machine-readable format, as well as the right to ask us to transmit your personal data to another Controller, without hindrance (aka data portability). You also have the right to object to your Personal Data being used for certain purposes, including to send you marketing, and the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similar effects on you. You have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Stanley Black & Decker will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your Personal Data, or if you have any questions or concerns regarding your Personal Data, you should contact us at the addresses given below. You are also entitled to contact your local supervisory authority for data protection.
If you are on our email mailing list you may will received emails from us about our products, special offers, competitions and other matters. If you wish to cease receiving email marketing communications or you don’t want your personal data to be processed for marketing activities anymore, you can email us at 
with “Email Unsubscribe” in the subject heading. Each email we send contains an easy, automated way for you to cease receiving emails from us. If you wish to do this, simply follow the instructions at the bottom of any email. We will make every effort to cease communication by e-mail promptly; however, this may sometimes be subject to administration delay, but will be dealt with as soon as possible.
Stanley Black & Decker is part of a multinational group of companies, and so your Personal Data may be transferred to countries outside the European Economic Area, to other members of the Stanley Black & Decker group or to our service providers. Please note that some countries to which your Personal Data may be transferred may not have the equivalent level of protection of personal data as that of your country of origin. However, we will always handle your Personal Data in accordance with this Privacy Notice. If we transfer Personal Data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected. In particular we will transfer your personal data in compliance with the requirements stated in art. 44 and following of the GDPR, that is in order to perform a contract, or for the implementation of pre-contractual measures taken on your request, or to third parties on the basis of an adequacy decision, or to third parties with whom a Data Transfer Agreement (i.e. EU Standard Contractual Clauses) has been signed. Please contact us if you would like more information about these safeguards. By using our Sites and communicating electronically with us, you consent to the transfer of your Personal Data as set out in this section 6.
If you are using one of our Sites with an online store, we designed our online store to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology, which encrypts your information while it is being transmitted to us. Browsers that do not meet this requirement will be prevented from navigating the online store section of our Sites. We also use firewalls and have implemented other reasonable technical, administrative and physical measures designed to protect the personal information in our custody or control from unauthorized access, use, modification and disclosure. While we implement the above security measures on our Sites, you should be aware that 100% security is not always possible.
We will keep your Personal Data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.
We are continually improving our methods of communication and adding new functionality and features to the Sites and Social Media Pages and to our existing services. Because of these ongoing changes, changes in the law and the changing nature of technology, our data practices will change from time to time. We therefore encourage you to check this page frequently for any updates. If and when our data practices change, we will notify you and the local data authority of the changes where required by law.
Stanley Black & Decker UK Limited (a company with registered number 07059991) whose registered office is at 210 Bath Road, Slough, Berkshire SL1 3YD, United Kingdom, acting as Data Controller, welcomes comments, any questions or concerns about this Privacy Notice; you can contact the Data Controller either by sending an e-mail to or by writing to us at Stanley Black & Decker UK Limited at 210 Bath Road, Slough, Berkshire SL1 3YD, United Kingdom, to the attention of the Marketing Manager, or by calling our Customer Services number +44 (0) 161 406 3400. You can also contact our EMEA DPO Office, sending an e-mail to the Data Privacy Lead Europe (Data Privacy Officer) to the following address: dataprivacy@sbdinc.com.
This Privacy Notice was last updated on March 2018.
